Many things have changed since my friend and I started Creativity for Kids® back in the mid-1970s, but the one thing that has stayed the same is children’s curiosity and imagination.
Even though a study of creativity shows children have become less creative over the last 10 years, we believe this trend can be reversed.
During the summer of 2013, we introduced the “Creativity Can” and distributed more than 50,000 of them free to toy specialty stores throughout the United States, Canada and Puerto Rico.
The “Creativity Can” contains simple craft materials that invite children to imagine and create. We’ve seen so many wonderfully creative things made from the “Creativity Can.” I hope you’ll take a quick minute to check them out for yourself at CreativityCan.com/Share.
Because so many people asked how they could purchase the Creativity Can, we decided to make one that would be perfect for birthday parties, classrooms and families of any size – we call it “The Big Creativity Can.” Call your local toy specialty store or buy one online.
Co-Founder, Creativity for Kids
Our own creativity expert, Phyllis Brody, co-founder of Creativity for Kids® and Heather Lambert-Shemo, brand manager for the Children’s Brands will be hosting a workshop at the 2013 State of Creativity Forum (11/18-11/19) in Oklahoma City.
At Toy Fair, Creativity for Kids announced the start of a nationwide Creativity Comeback featuring the Creativity Can.
The objective of the Creativity Comeback was to spark a national conversation about the decline in creativity nationwide. “As leaders in the development of creative activity toys, we felt the responsibility to speak out and step up,” said Phyllis Brody, Co-Founder of Creativity for Kids.
There was such an overwhelming response to the Creativity Can at Toy Fair that we surpassed the original 5,000 Creativity Can production order. This summer, more than 41,200 free Creativity Cans were distributed to select retailers in the U.S.A., Canada and Puerto Rico.
The Creativity Comeback was supported by 20 targeted television interviews in major markets, radio interviews, bloggers and through social media sites like Facebook, Twitter and Pinterest. The Creativity Comeback message reached an audience of more than 4 million people! Click here to watch the TV interviews and read the news coverage.
Many conversations transpired about the importance of creativity between retailers and their customers. More than 275 consumers uploaded photos to our gallery and through social media channels to show us their child”s creations! The best part about the photos: each photo was submitted with a creative name or story such as a circus, an amusement park, a rocket ship, Pammy the Pencil Holder and “Minty” the Tooth Fairy.
For every Creativity Can photo submitted to our gallery, Faber-Castell is making a donation to the Lily Sarah Grace Fund. This organization helps to fund art programs in underfunded public elementary schools across the U.S.A. In Canada, a donation will be made to the Jumblies Theatre.
Show Us Your Photos
Are you or your customers holding on to Creativity Can photos? Click here to submit your photo and click the big green button.
The Creativity Comeback Team
Faber-Castell USA / Creativity for Kids