Our own creativity expert, Phyllis Brody, co-founder of Creativity for Kids® and Heather Lambert-Shemo, brand manager for the Children’s Brands will be hosting a workshop at the 2013 State of Creativity Forum (11/18-11/19) in Oklahoma City.
The presentation, “How 50,000+ Creativity Cans™ Are Sparking a Creativity Comeback” is intended to provide an overview of the Creativity Comeback movement as well as a discussion with leading creativity experts about the importance of creativity in the development and education of children.
Formed in 2006, Creative Oklahoma is the first non-profit organization in the U.S. with a statewide strategy to encourage and support the development of creativity and innovation in the multiple sectors of education, commerce, and culture with strategic counsel provided by national advisor, Sir Ken Robinson.
Creative Oklahoma has further catalyzed the development of the National Creativity Network, a national non-profit organization linking over 15 regions in the U.S. and Canada sharing best practice and providing national educational offerings. The State of Creativity Forum is just one of Creative Oklahoma’s many initiatives.
At Toy Fair, Creativity for Kids announced the start of a nationwide Creativity Comeback featuring the Creativity Can.
The objective of the Creativity Comeback was to spark a national conversation about the decline in creativity nationwide. “As leaders in the development of creative activity toys, we felt the responsibility to speak out and step up,” said Phyllis Brody, Co-Founder of Creativity for Kids.
There was such an overwhelming response to the Creativity Can at Toy Fair that we surpassed the original 5,000 Creativity Can production order. This summer, more than 41,200 free Creativity Cans were distributed to select retailers in the U.S.A., Canada and Puerto Rico.
The Creativity Comeback was supported by 20 targeted television interviews in major markets, radio interviews, bloggers and through social media sites like Facebook, Twitter and Pinterest. The Creativity Comeback message reached an audience of more than 4 million people! Click here to watch the TV interviews and read the news coverage.
Many conversations transpired about the importance of creativity between retailers and their customers. More than 275+ consumers uploaded photos to our gallery and through social media channels to show us their child’s creations! The best part about the photos: each photo was submitted with a creative name or story such as a circus, an amusement park, a rocket ship, Pammy the Pencil Holder and “Minty” the Tooth Fairy.
For every Creativity Can photo submitted to our gallery, Faber-Castell is making a donation to the Lily Sarah Grace Fund. This organization helps to fund art programs in underfunded public elementary schools across the U.S.A. In Canada, a donation will be made to the Jumblies Theatre.
Show Us Your Photos
Are you or your customers holding on to Creativity Can photos? Click here to submit your photo and click the big green button.
The Creativity Comeback Team
Faber-Castell USA / Creativity for Kids
All of us here at Creativity for Kids are very excited to announce the Creativity Comeback is officially underway. Our team shipped Creativity Cans, to the rest of the U.S., Canada and Puerto Rico. You can find a participating toy store near you by going to our Find a Store page on creativitycan.com.
We chose our hometown of Cleveland, Ohio as the first city to launch the Creativity Can. We also held Creativity Days in Columbus, Chicago and Dallas. More stops are planned – check out our Events page for details.
I can tell you the response to the Creativity Comeback has been fantastic thus far. We’ve seen kids create monsters and mice, purses and puppets, dinosaurs and divas, contraptions and creatures. Most of all, we’ve been blown away by the fun, imagination and concentration that the Creativity Can experience brings out in children. Kids and adults have a ball using the materials and making unique and surprising creations. The colorful, open-ended materials inspire children and many times, they get so involved they don’t want to stop creating. Some kids have worked for more than an hour imagining and creating with the Creativity Can.
Another thing we’ve noticed is the creations are often presented with imaginative stories; one contraption was described as a baseball diamond on wheels with a retractable cover in case it rains. Another perched a performing diva on a stage, complete with a microphone that could move up and down. The child even thought of including a tiny stage door at the base of the Creativity Can.
So far, we’ve had a lot of fun with members of the media who’ve put their minds to the test and made something with the Creativity Can. They’ve been enthusiastic to help us spread the word about our FREE Creativity Can, our rally for a Creativity Comeback and the need to encourage childhood creativity.
This is only the start. I’d encourage you to get a Creativity Can or two for your family, create and share with the thousands of people in our online community. Quantities of the Creativity Can are limited. I want to make sure your family has the amazing experience to see the wonder of creativity firsthand.
Co-founder of Creativity for Kids